What goes viral at the competitors, why it works, and what we do next week to be number one.
Competitor videos getting far more views than usual, and why.
Not "what looks good": what makes people click. Every thumbnail below is coded the same way (faces, words, proof, colours…), viral and normal videos from the same channels, so a rule only shows up if it really separates the winners from the rest.
The badge is the outlier score: ×20 = 20 times the channel's median views for that format. Colours follow the score scale at the top of the page. Click a thumbnail to see why it works.
Videos gaining the most views per day since the last check.
Thumbnails or titles changed after upload, often an A/B test.
Trading videos whose views per hour at least doubled after the creator changed the thumbnail, the title or both (last 3 months). The green badge is the lift.
Breakout trading videos from channels we don't track yet. The yellow badge is vidIQ's outlier score against the channel's usual views.
What our audience in the US, UK and Europe is starting to search, turned into episodes: the topic, the guest to book, the title angle and proof that it already works. Refreshed every Monday.
Real YouTube searches. Ask them to your guests: the answer becomes a clip, a title or a whole episode.
Searched a lot by a US/European audience, with competition we can beat. For copywriters.
Channels with the most breakout videos this week.
Videos the team saved as references, across all weeks.
Where we stand against the competitors this week, and what to do next to reach number 1. Same score everywhere: views against the channel's own median.